About Me
I am Khaled Abrar, a professional digital marketer specializing in Search Engine Optimization (SEO) and Social Media Marketing (SMM). With a passion for helping businesses establish a strong online presence, I have successfully optimized websites across industries to improve their visibility, traffic, and conversions. My expertise includes technical SEO audits, on-page optimization, keyword research, content strategy, and building authoritative backlinks.
About Beoner
Beoner is a digital marketing company that offers comprehensive services in SEO and digital marketing. Our mission is to provide businesses with cutting-edge marketing strategies and tools to drive organic growth and achieve measurable results. This portfolio highlights a technical SEO case study I conducted for one of my clients, www.aoxoz.com.
Services Offered
- Technical SEO Audits: Identifying technical issues that hinder website performance and search engine rankings.
- On-Page SEO Optimization: Optimizing website content, meta tags, and internal linking structures.
- Off-Page SEO: Building high-quality backlinks to improve domain authority.
- Keyword Research and Analysis: Identifying relevant keywords for targeted traffic.
- Content Optimization: Enhancing existing content to align with search intent and SEO best practices.
- Performance Analysis: Monitoring and analyzing website traffic, rankings, and conversions.
Case Study: SEO Technical Optimization for www.aoxoz.com
Initial Assessment
Website URL: www.aoxoz.com
Industry: Technology
Primary Goal: Improve search engine visibility, resolve technical errors, and enhance organic traffic.
Key Issues Identified During the Audit:
- Crawlability Issues:
- Multiple 404 errors due to broken links.
- Non-indexed pages affecting site visibility.
- Website Speed and Performance:
- Slow loading times on both desktop and mobile devices.
- Unoptimized images and lack of browser caching.
- On-Page SEO Problems:
- Missing or duplicate meta titles and descriptions.
- Poor header tag hierarchy (H1, H2, H3 structure).
- Mobile Usability Issues:
- Poor mobile responsiveness.
- Viewport settings missing.
- Indexation Problems:
- Non-canonical URLs lead to duplicate content issues.
- XML Sitemap errors with outdated or missing URLs.
- Security Issues:
- No SSL certificate, causing the site to be flagged as insecure.
Solutions Implemented
1. Fixing Crawlability Issues:
- Conducted a complete link audit using tools like Screaming Frog and Ahrefs to identify broken links.
- Fixed 404 errors by redirecting broken links to relevant pages or creating new content for them.
- Ensured all important pages were indexed by submitting an updated XML sitemap to Google Search Console.
2. Improving Website Speed and Performance:
- Compressed large images using tools like Tiny PNG and implemented lazy loading for below-the-fold images.
- Enabled browser caching and minimized CSS, JavaScript, and HTML files.
- Migrated the website to a faster hosting provider with better server response time.
3. Optimizing On-Page SEO:
- Updated meta titles and descriptions to include primary keywords and adhered to character limits.
- Improved header tag structure to reflect a clear hierarchy, enhancing user experience and SEO.
- Added internal links to strengthen the website’s overall link structure and improve navigation.
4. Enhancing Mobile Usability:
- Implemented responsive design techniques to ensure compatibility with different devices and screen sizes.
- Configured viewport settings and improved touch target sizes for better mobile UX.
5. Fixing Indexation Problems:
- Consolidated duplicate URLs by implementing canonical tags.
- Fixed errors in the XML sitemap and resubmitted it to Google Search Console for proper indexation.
6. Improving Security:
- Installed an SSL certificate to secure the website and change the URL from HTTP to HTTPS.
- Updated all plugins and software to the latest versions to mitigate vulnerabilities.
Results Achieved
After implementing the above strategies, www.aoxoz.com saw significant improvements:
- Crawlability and Indexation:
- Fixed 100% of broken links, improving the crawlability of the site.
- Indexed all important pages, resulting in a 30% increase in organic impressions.
- Page Speed:
- Reduced page loading time from 6.5 seconds to 2.8 seconds on desktop and 3.1 seconds on mobile.
- Achieved a Google PageSpeed Insights score of 90+ on both desktop and mobile.
- On-Page SEO Improvements:
- Optimized meta tags increased click-through rates (CTR) by 25%.
- Enhanced content structure and internal linking, leading to a 20% increase in average session duration.
- Mobile Optimization:
- Improved mobile usability score to 100% on Google Search Console.
- Enhanced mobile traffic by 35% within three months.
- Security and Trust:
- Implemented HTTPS, leading to increased user trust and a 15% reduction in bounce rate.
Tools Used
- Google Search Console: For identifying crawl errors, sitemap submissions, and indexation analysis.
- Google Analytics: For monitoring traffic and user behavior.
- Ahrefs: For backlink analysis and broken link identification.
- Screaming Frog: For technical SEO audits and crawl reports.
- GTmetrix & PageSpeed Insights: For performance and speed testing.
- TinyPNG: For image compression.
Conclusion
Through meticulous technical SEO strategies and optimization techniques, I helped www.aoxoz.com overcome its technical challenges and achieve remarkable improvements in search visibility, performance, and user experience. This case study demonstrates my ability to identify issues, implement effective solutions, and deliver measurable results for clients.
If you’re looking for a dedicated digital marketer to transform your website’s SEO and elevate your online presence, feel free to reach out!
Contact Information
Khaled Abrar
Email: abrar@khaledabrar.com
Phone: +8801711304721
LinkedIn: https://www.linkedin.com/in/khaled77bd