Project Overview

Client: Danny Franklin
Platform: Upwork
Project Duration: Start Aug 30, 2024 – End Sep 30, 2024
Campaign Type: Political Campaign for Kamala Harris Election Promotion 2024
Location: USA

Objectives

The client’s political campaign needed a strong and engaging social media presence to:

  1. Increase voter engagement across social media platforms.
  2. Build the candidate’s image and communicate their policies effectively.
  3. Encourage voter turnout and drive digital engagement that translated to real-world support.
  4. Manage public relations through strategic social media crisis management.

My Role & Responsibilities

As the Social Media Manager for this political campaign, my core responsibilities included:

  1. Social Media Strategy Development:
    • Created a comprehensive social media strategy tailored to the political landscape, including targeted messaging, content calendars, and platform-specific tactics (e.g., Facebook, Twitter, Instagram, TikTok).
  2. Content Creation & Curation:
    • Designed and produced posts (text, graphics, videos) to communicate key campaign messages.
    • Managed a consistent posting schedule to keep the candidate’s audience engaged.
  3. Community Management:
    • Responded to comments, messages, and mentions in a professional manner.
    • Engaged with the online community to build a positive, interactive relationship with supporters.
  4. Audience Targeting and Ads:
    • Developed and executed paid social media campaigns targeted at key demographics (voters aged 18-60, swing voters in certain regions).
    • Used A/B testing to optimize ad performance and increase the reach of the campaign’s messages.
  5. Analytics & Reporting:
    • Monitored and reported on key metrics (engagement rates, follower growth, ad performance).
    • Adjusted strategies based on analytics to ensure continuous improvement in engagement and outreach.
  6. Crisis Management:
    • Handled any social media crises (negative press or backlash) with calm, professional responses, protecting the candidate’s reputation.
  7. Collaboration with Campaign Teams:
    • Worked closely with the campaign’s PR team, graphic designers, and field organizers to ensure that social media messaging was in sync with the overall campaign strategy.

Key Achievements

Here are some notable successes from the campaign’s social media efforts:

  • Increased Follower Base: Grew the candidate’s social media following by [80%] within one month, engaging voters across all major platforms.
  • High Engagement Rates: Achieved an average engagement rate of 60%, higher than industry benchmarks for political campaigns.
  • Successful Ad Campaigns:
    • Ran 3 ads that achieved a 60% conversion rate (clicks to website, voter registration, event sign-ups).
    • Lowered the cost per engagement by 10% through targeted advertising and optimization.
  • Viral Content: Created several viral posts, including [specific example], which received 20K Comments, 5.1K of shares and reached 18K people organically.
  • Crisis Averted: Successfully managed a social media crisis during the campaign’s final weeks, helping to diffuse a negative news cycle and shift the conversation back to positive messaging.

Sample Work

1. Social Media Posts
Post Example 1: [Image/Link] – Engaging graphic about candidate’s stance on a key issue.

Post Example 2: [Image/Link] – A viral video that garnered significant views and shares.

Post Example 3: [Image/Link] – A powerful ad that successfully increased voter registrations.

2. Campaign Analytics Snapshot
(Insert an image showing key analytics – follower growth, engagement rates, ad performance data, etc.)

Client Testimonial

“It was an absolute pleasure working with Khaled Hossain as our Social Media Manager for my political campaign. He demonstrated exceptional creativity, attention to detail, and a deep understanding of social media strategies that truly elevated our campaign’s online presence. His ability to manage our platforms, engage with our audience, and deliver impactful content was impressive. Khaled Hossain was always professional, responsive, and proactive in offering solutions. I highly recommend Khaled Hossain for any project and would definitely work with him again in the future!” – Danny Franklin

This political campaign was a prime example of how targeted social media strategies can influence real-world outcomes. By combining creative content, data-driven insights, and community engagement, I was able to contribute significantly to the campaign’s digital success. I’m passionate about using social media to amplify important voices and make an impact.

Interested in my services?

Let’s work together!
Feel free to contact me via  Upwork
or e-mail- khaled77bd@gmail.com