Client: Confidential

Project: SEO and Social Media Marketing Strategy

Duration: Jun 3, 2022 – Feb 8, 2024

Platform: Upwork
Client Feedback: ⭐⭐⭐⭐⭐
Role: SEO and Social Media Marketing Specialist

Project Overview

Block Sol Media is a dynamic company specializing in blockchain and technology news. The client required comprehensive SEO and Social Media Marketing (SMM) to improve online visibility, enhance website traffic, and strengthen brand engagement. The primary objective was to increase organic reach and establish the company as a thought leader in blockchain and cryptocurrency.

Key Responsibilities

  1. SEO Strategy Development
    • Conducted in-depth keyword research specific to blockchain, cryptocurrency, and tech-related content.
    • Developed a targeted SEO strategy, focusing on both on-page and off-page SEO.
    • Optimized website structure, meta tags, headings, and content to align with best SEO practices.
    • Improved site loading speed and mobile optimization to enhance user experience.
  2. Content Optimization
    • Created SEO-optimized content with a focus on blockchain trends, emerging technologies, and industry news.
    • Updated existing articles and blog posts to enhance keyword relevance and search visibility.
    • Managed internal and external linking strategies to boost authority.
  3. Technical SEO
    • Implemented structured data (schema markup) for better search engine indexing.
    • Conducted a thorough audit of the website to identify and fix technical issues (broken links, redirects, crawl errors).
    • Enhanced website’s XML sitemap and robots.txt files for efficient crawling by search engines.
  4. Social Media Marketing (SMM)
    • Developed and executed a social media strategy across major platforms (Twitter, LinkedIn, Facebook, Instagram).
    • Created engaging posts, stories, and infographics related to blockchain and cryptocurrency to attract and retain followers.
    • Managed daily posting schedules, hashtag strategies, and audience engagement.
  5. Performance Tracking & Reporting
    • Utilized Google Analytics, Google Search Console, and social media insights to track the growth in organic traffic and engagement.
    • Provided detailed performance reports to the client, outlining improvements in website rankings, social media metrics, and conversion rates.
    • Implemented data-driven adjustments to improve ongoing performance.

Key Achievements

  • Increased Organic Traffic: Boosted the website’s organic traffic by 35% over the course of 3 months through effective SEO tactics.
  • Enhanced Social Media Engagement: Grew the company’s social media following by 50% and improved overall engagement (likes, shares, comments) by 40%.
  • Higher SERP Rankings: Achieved top 10 search rankings for several key blockchain-related keywords, driving targeted traffic to the website.
  • Improved Website Usability: Enhanced mobile-friendliness and reduced page load times, leading to a lower bounce rate and better user experience.

Tools & Technologies Used

  • SEO Tools: Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog, Yoast SEO
  • SMM Tools: Hootsuite, Buffer, Canva, Twitter Analytics, LinkedIn Analytics, Facebook Insights
  • Content Management: WordPress, Medium, Google Docs
  • Reporting & Analytics: Google Data Studio, Excel

Client Testimonial

“Working with Khaled was an absolute pleasure. The SEO improvements and social media strategy exceeded our expectations, helping us reach a broader audience. Their understanding of blockchain and tech industries made a significant impact on our business.”
— Surya Sarella, Block Sol Media

Before & After: Key Metrics

MetricBeforeAfterImprovement
Organic Traffic Growth5,000/month6,750/month+35%
Social Media Followers10,00015,000+50%
Average Engagement Rate3.5%4.9%+40%
Top 10 Keyword Rankings512+140%

This project showcases my ability to elevate a company’s digital presence through expert SEO and Social Media Marketing. I am proud of the results we achieved for Block Sol Media, and I look forward to delivering similar results for future clients.

Contact Information