Client Overview
Client Name: Refine Physical Therapy
Location: USA
Platform: Fiverr
Industry: Healthcare (Physical Therapy)
Project Type: Google Ads Setup & Optimization, Google Tag Manager Setup, Google Analytics Setup
Project Summary
Refine Physical Therapy, a leading physical therapy provider in the USA, approached me via Fiverr to set up, optimize, and track their Google Ads campaigns with comprehensive Google Tag Manager and Google Analytics integration. The client required an efficient system to generate leads, improve campaign performance, and accurately track website conversions.
Project Scope
- Google Ads Setup & Optimization
- Keyword research and selection (high-intent keywords related to physical therapy services)
- Campaign structure creation (Search, Display, and Remarketing Campaigns)
- Ad copywriting and design suggestions
- Budget allocation and bid strategy setup
- Conversion tracking setup via Google Ads
- Ongoing campaign optimization (CTR improvement, CPC reduction, and Quality Score enhancement)
- Google Tag Manager Setup
- Installation of Google Tag Manager on the client’s website
- Configuration of tags, triggers, and variables
- Google Ads conversion tracking tag setup
- Google Analytics 4 tag setup
- Event tracking (form submissions, button clicks, and page views)
- Google Analytics Setup
- Google Analytics 4 property setup
- Audience creation
- Goals and conversion tracking setup
- Custom reports and dashboard creation
- Data layer integration with Google Tag Manager
Challenges Faced
- The client’s previous campaigns had high CPC and low conversion rates
- Lack of conversion tracking setup
- No previous Google Tag Manager implementation
Solutions Implemented
- Thorough keyword research and negative keyword lists to reduce wasted ad spend
- Ad copies optimized for relevance and quality score improvement
- Full Google Tag Manager implementation for seamless event tracking
- Accurate conversion tracking using Google Ads and Google Analytics
- Audience segmentation for remarketing campaigns
Results
- 35% increase in conversions within the first 30 days
- 20% reduction in CPC
- Improved Google Ads Quality Score across campaigns
- Accurate tracking of all key website events
- Successful implementation of Google Tag Manager and Google Analytics
Client Testimonial
“I had a great experience working with Khaled Hossain! He set up my Google Ads and tracking system perfectly. Highly professional and delivered beyond expectations. Definitely recommend it!”
— Refine Physical Therapy
Conclusion
This project was a great opportunity to help Refine Physical Therapy boost its online presence and improve its lead-generation efforts. The successful collaboration resulted in measurable improvements and client satisfaction, earning a generous tip on Fiverr as a token of appreciation.
If you’re looking to optimize your Google Ads campaigns or need a robust tracking system, feel free to reach out to me for professional digital marketing services.