Client: Confidential

Job Title: Social Media Manager
Platform: Upwork
Client Feedback: ⭐⭐⭐⭐⭐
Duration: Mar 7, 2022 – Mar 30, 2022
Industry: Blockchain
Platform Managed: Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.

Project Overview

As a Social Media Manager, I was responsible for managing and growing the client’s social media presence across multiple platforms. My focus was on increasing brand visibility, and engagement, and driving traffic to their website. The strategy I implemented was comprehensive, with the primary goals being to build brand awareness, enhance follower engagement, and improve lead generation.

Key Responsibilities

  1. Content Creation
    • Created engaging, relevant, and visually appealing content (graphics, videos, blog posts) tailored for each platform.
    • Collaborated with graphic designers, content creators, and video editors to ensure the content was professional and on-brand.
    • Scheduled and published daily posts across platforms using social media tools like Hootsuite, Buffer, and Later.
  2. Strategy Development
    • Developed and executed a custom social media strategy aligned with the client’s brand goals and target audience.
    • Conducted thorough market research and competitor analysis to identify opportunities.
    • Analyzed insights from past campaigns to optimize future posts and ensure content was reaching the intended audience.
  3. Community Engagement
    • Interacted with followers through comments, direct messages, and community posts to foster positive relationships.
    • Engaged with other brands and influencers to boost the client’s brand presence and collaboration opportunities.
    • Ran contests, polls, and Q&A sessions to increase audience engagement.
  4. Performance Monitoring and Reporting
    • Monitored and analyzed social media metrics using analytics tools like Google Analytics, Facebook Insights, and Instagram Analytics.
    • Provided weekly and monthly reports outlining growth in followers, engagement rates, traffic driven to the website, and conversions.
    • Adjusted strategies based on performance data to ensure continued improvement.
  5. Advertising Campaigns
    • Designed and managed targeted social media advertising campaigns, focusing on increasing followers, brand awareness, and conversions.
    • Worked with Facebook Ads Manager and Google Ads to create campaigns that aligned with specific business goals.
    • Optimized ad spend by split testing and analyzing ROI.
  6. Brand Voice & Consistency
    • Ensured all content adhered to the client’s brand guidelines and maintained a consistent tone of voice across platforms.
    • Developed a content calendar with consistent posting schedules to ensure that the brand stayed relevant and top of mind.

Results

  • Increased followers by 45% on Facebook
  • Boosted engagement (likes, shares, comments) by 42% through targeted content and community management.
  • Drove website traffic by 60% through the strategic use of call-to-actions and linking back to the client’s website.
  • Improved brand awareness, leading to increased mentions and collaborations with influencers in the industry.
  • Achieved a 12% conversion rate from social media ads, contributing to direct sales and lead generation.

Tools Used

  • Hootsuite: Social media scheduling and management
  • Canva: Content design
  • Facebook Ads Manager: Paid advertising
  • Google Analytics: Performance tracking
  • Buffer: Post-scheduling
  • Trello: Workflow management

Client Feedback“Khaled is a good listener, he listens to instructions“.